This Game of Thrones Sodastream Ad Is Just Weird

So Sodastream—a company that is all about making water that is not fizzy, actually fizzy—has just unveiled Shame or Glory, a three minute long advertisement featuring Sodastream CEO Daniel Birnbaum alongside Game of Thrones’ Hannah Waddingham (who played Septa Unella, a.k.a. that lady who shouted “SHAME” a lot) and Thor Bjornsson (Gregor Clegane, a.k.a. The Mountain, a.k.a that big fella who lifts heavy things when he’s not being on Game of Thrones).

It’s part of an attempt to stop people buying bottled water and switch to drinking tap water, to help protect the environment—noble!— and also, presumably purchase more Sodastream products—significantly less noble!