Heineken release new ad’s starring Benicio del Toro

Heineken is leaving behind the image-focused ‘Legends‘ campaign and instead turning the focus of their new campaign to connect with a ‘more behind the star’ approach.

They are bringing on Academy Award-winning actor Benicio del Toro to infuse some high-caliber humor into the mix. The ads just dropped today, and they’re  fantastic. From the first bit with del Toro chillin’ while sippin’ from one of the iconic green bottles while being harassed by selfie-stick wielding millennials to the more straight-laced, down-to-bizness clip featuring Heineken’s Global Craft and Brew Master Mr. van Waesberghe breaking down the series of compelling reasons your next brew should be a Heiny.

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