It all starts out with a helicopter view of a police chase, much like we’re used to with an assailant fleeing from the cops in a hope to make their way to hiding.
This time, however, it isn’t just anyone running away from the police, it’s Jeff Gordon (a retired American professional stock car racing driver and currently an announcer for Fox NASCAR), in a very rare situation that has us completely interested in someone’s marketing.
In the commercial, Gordon flees the cops all the way to the gate of his new job at Fox studios where the police hop out of their cruisers and insist that all they want is a picture with Gordon. Interesting, and unusual marketing, but it does grab you. Have a look for yourself…
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